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On This Day

  • 1981 : Director of Athletics Ed Coombs ’42 retires after 34 years of service to the College. At various times, Coombs coached basketball, baseball, golf, and football.

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Best Friends Not Always Best Business Deal: Secrets to Survive and Thrive (New York Times)

Photo of Businessman making voodoo to co-worker

Don’t poke out your eyes (or those of your friend/business partner); read tips from someone who’s been there.

 

 

The folks in Residential Life caution students that best friends don’t always make for the best roommates. The same can be said for business partners.

In a piece for the New York Times series “You’re the Boss: The Art of Running a Small Business,” Rebekah Campbell shares her story, as well as some useful pieces of advice for people who want to go into business with a friend.

 

 

Smarter Traffic Systems Light the Way to Easier Commute (Co.Exist)

 

Traffic light

 

 

Commute times could be substantially reduced if cities coordinated their traffic lights, according to transportation experts Carolina Osorio and Kanchana Nanduri.

While many cities have simulators that use traffic data to determine the traffic light timings of individual intersections, most simulators don’t work with one another to create city-wide light timings.

When Osorio and Nanduri used intelligent software in a Swiss city to coordinate these simulators, they were able to reduce commute times by 22%. Osorio’s model is catching on — the New York City Department of Transportation is currently applying it to create a more efficient traffic system.

Two Days as a Car Salesman Made for a Smarter Car Buyer (MarketWatch)

Handshake256

 

Is it possible that it all comes down to information and breath mints? Gone are the days of the high-pressure salesman (Well, we hope; there are sure to be stragglers who haven’t gotten the memo) — eschewed in favor of “information specialists” looking to help you find the right fit all around.

MarketWatch personal finance and consumer spending reporter Charles Passy spent a couple of days as a car salesman armed with fresh breath and a good handshake. Read the article.

Eric Goldwyn ’03: Smartphone is Transportation’s Most Important Innovation (The Atlantic)

New York City Fifth Ave256

 

“Mobility apps have the power to transform the relationship between transportation networks and travelers,” writes Eric Goldwyn ’03 in The Atlantic blog, “Citylab.”

Goldwyn takes aim at what he calls New York City’s lack of imagination when it comes to figuring out how to deal with “the most important, most obvious innovation in transportation: the smartphone.” Read the article.

May Apple Bless Your Shopping Center (MarketWatch)

 

Apple store? Yes, please.

Apple stores are buzzing with Mac Heads beside themselves with anxious anticipation over the newly announced iPhone 6, iPhone 6 Plus and, of course, The Watch, but the stores themselves are hot commodities.

These retail outlets tend to be located in already thriving and established locations as a way to further prosperity, not catalyze it, holding one particular phrase true: “you don’t call them, they call you.” Apple currently has plans to remodel 15 stores — and to open 20 more.

Maine Number Two State For Giving Birth (Sun Journal)

 

Baby

Maybe the next thing is baby tourism? Vermont and Maine rank number one and two in the U.S. for having babies, according to a new study by WalletHub.

Maine has the lowest rate in the nation of mothers dying in childbirth, a low number of preemies, a fair number of pediatricians and relatively inexpensive childbirth costs. The Sun Journal points out the irony in this: for while Maine and Vermont top this list, they also tie for the second-lowest birth rate in the country.

‘Loyalty Beyond Reason’: The Mystery Over the Value of Brands (The Economist)

Nike. Sony. Ralph Lauren. Kellogg’s. These are some of the names that confer distinction and inspire brand loyalty.

Well-Known World Brand Logotypes

While some customers grow inexplicable bonds to a company that will lead them to purchase their products again and again, no matter what — others have less passion and are drawn to an item’s easy accessibility. Along with these countering factors, the more a company advertises, the more one is aware of the product being sold and is influenced to purchase it. The Economist examines brands and looks at why no one agrees on how much they are worth — or why.

CrossFit Fights Injury Reputation, Fuels Sense of Community (Bloomberg Businessweek)

Weight lifting weights

CrossFit’s high-intensity training routines have caught on like wildfire, but despite the workout craze’s popularity, it has attracted a fair share of criticism from people who say it’s dangerous and that CrossFit gyms push people to do things they may not be able to handle.

Bloomberg Businessweek’s Brendan Greeley takes a look at what some people have called a cult but what is nonetheless developing strong bonds among its ripped devotees.

It can kill you. I’ve always been completely honest about that. — Greg Glassman, CrossFit Inventor

Infographic: Vacation Time Around the World (Good)

Time off info

Click image to view in its entirety. Infographic detail: Good.

Optimize Your Social Media With Tips from Top Marketers (Hootsuite)

Social-mediaBN80Nearly everyone uses social media these days - but are we using it well? Hootsuite asked a panel of expert social media marketers a variety of questions on how to optimize success for you and your business over various platforms. They cover tips they learned recently, social media marketing habits they are still working to improve, and more.