People Who Like Instant Coffee Better Than the Good Kind (Time)

CoffeeDo not mess with a person’s coffee — especially before they’ve had their first morning cup. Coffee drinkers, a formidable lot, generally are creatures of habit, with biases about their brew. That said, would you believe that half the world prefers clumpy instant?

I mean, gag me with a coffee stirrer.

Time magazine looks at this phenomena in its aptly headlined article, “These Maps Show Why Half the World Prefers Kind of Gross Coffee.

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