Behavioral Insights Into ‘Secret Santa’ (Cabinet Office)

Gift128

Chances are good that somewhere along the line — perhaps in a classroom or work setting — you have participated in a Secret Santa gift swap. The British government’s Behavioural Insights Team, aka the Nudge Unit, which was assembled “to find innovative ways of encouraging, enabling and supporting people to make better choices for themselves,” looks at the behavioral economics behind this anonymous ritual.

 

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