Prof. Michael Franz: ‘Who Won the Ad War?’ (The Monkey Cage)

Michael Franz

Associate Professor of Government Michael Franz

 

Associate Professor of Government Michael Franz analyzes the record spending on ads for the 2012 presidential campaign—and what difference it made in the elections—in a guest post on The Monkey Cage. One implication is that Romney’s defeat could be related to his heavier reliance on advertising by outside groups.

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