‘Can’t Buy Me Like': Why Corporations Have to Woo Consumers Like Never Before (Fast Company)

 

In our current economy, trust seems to be everything — and even seems to influence whether consumers are going to buy your product.  So forget about advertising, market shares and increasing sales and think ethical conduct, seamless customer relations and constant contact with stakeholders.  “Dealing with this new reality requires an entirely new mentality,” Fast Company writes, a new mentality in which “every function of business embraces the Relationship Era.”

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