Buyer Beware: The 11 Ways Consumers Are Math Challenged (The Atlantic)

“This is your brain on shopping, and it’s not very smart,” proclaims The Atlantic atop an article enumerating the ways in which consumers are hopelessly bad at math when it comes to truly calculating bargains on the fly.

From a fear of extremes and, of course, the emotions at play, to our “obsession” with the number nine — check out the list, and see if you know the better deal: 33% more of something, or 33% off the regular price. Go.

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